| My Kind of Cakes: An Expansion Dilemma - Teaching Note |
| 作者姓名：Shalini Kalia; Sandeep Puri; |
| | 商品編號：8B17A024 |
| 出版日期：2017/04/28 | 內容長度：9 頁 |
Teaching note for product 9B17A024.
|
| My Kind of Cakes: An Expansion Dilemma |
| 作者姓名：Shalini Kalia; Sandeep Puri; |
| 商品類型：Case (Field) | 商品編號：9B17A024 |
| 出版日期：2017/04/28 | 內容長度：9 頁 |
My Kind of Cakes (MKOC), a cake boutique in Ghaziabad, India, had carved a niche for itself with its unique bakery products, quality food, and excellent service, all offered at a reasonable price. Within five years of opening, the business had flourished, growing in worth from ?7.2 million in 2012 to ?19.5 million in 2016. In January 2017, the owner of the cake shop pondered his strategies for achieving his target revenue of ?50 million by 2020. He .....more
|